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A brand new teaser trailer for one thing referred to as Emio is already one of many strangest issues Nintendo has ever finished. On Wednesday, the family-friendly sport maker posted a 15-second teaser that facilities on a spooky thriller man sporting a smiling paper bag masks. It’s unsettling sufficient that Nintendo has flagged the video as age-restricted and, in some nations, prefaced the trailer with the warning that it “comprises scenes that some viewers might discover disturbing.”
The one different factor to look within the video, outdoors of the creepy, trenchcoated man, is the kanji 笑み男, that means emio, or “smiling man.”
Nintendo followers are puzzled about what Emio is, with some joking that it’s edgy viral advertising for the Swap 2 or speculating that it’s a first-party Nintendo horror sport. Naturally, Hideo Kojima’s identify is being tossed round, as a result of teasers are his commerce. (Kojima is already busy with Demise Stranding 2, OD, and Physint.)
Exterior of the spooks-played-for-laughs Luigi’s Mansion sequence, Nintendo not often dabbles in horror. Essentially the most outstanding examples of Nintendo exploring the style are M-rated video games like Everlasting Darkness: Sanity’s Requiem and Deadly Body: Maiden of Black Water, each of which have been developed by third events and revealed by Nintendo. Some Nintendo followers have already began speculating that Emio could possibly be one thing new from Koei Tecmo’s Deadly Body workforce, however there’s no strong proof to help that.
With the Nintendo Swap nearing the top of its life, possibly the oldsters behind Mario and The Legend of Zelda have determined to get a little bit bizarre, and throw some curveballs on the console’s ageing viewers. Regardless of the case, as viral advertising goes, it’s already working.
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